Grow your topline.
As food technology suppliers, maximize your reach and grow your footprint in Southeast Asia through our geographic expansion strategies and win-win approach.
Why Southeast Asia?
Excellent prospective growth, positive demographic & economic indicators make the Southeast Asia region an attractive market. Recently, many manufacturers have been shifting their operations base from China to Southeast Asia due to lower costs, increase in domestic consumption and improving physical infrastructure.
Large & Fast Growing Market
Collectively the 4th largest GDP in the world
Southeast Asia is quickly becoming a center of consumption and increasingly a primary driver of global demand. The region’s economic performance continues to outpace the rest of the world.
To meet the increasing domestic needs, the region is expected to increase its production capacity.
With more than 50% of region’s population in the 20-54 years age category, they constitute the ideal consumer base for the food and beverage industry. Growing acceptance of foreign flavour profiles from young consumers is driving the demand for new and innovative processed food products.
Affluent consumers in urban areas
The emerging middle class is associated with higher willingness to pay for quality, convenience, and choice.
Rapidly expanding transport network
Overall government spending on improving transport infrastructure has been steadily increasing in the region. These initiatives to improve connectivity among and within Southeast Asian countries further enable the growth of manufacturing sector.
Digital commerce in business activities
Hundreds of millions of people across Southeast Asia have actively adopted online platforms for shopping. The region has one of the highest rates of ecommerce adoption in the world, fuelled by increasing numbers of internet users.
Understanding Challenges of Southeast Asia
Not a monolithic market
Southeast Asia boasts a wide range of distinct cultures, languages, climate, food preferences and belief systems. There is no one-size-fits-all strategy across such widely varying markets.
Moreover, the region is highly fragmented geographically. For example, Indonesia’s population of 270 million are spread across more than 6,000 islands. Similarly, in the Philippines, 107 million people are distributed across 2,000 islands.
English is not widely spoken in this region – most technical staff in factories, sales representatives etc. prefer to converse in their regional languages. To conduct business successfully, it would be critical to understand and address these linguistic nuances.
Complex Laws & Business Regulations
Laws and regulations differ not only across different countries but also within each country in the region. This adds to the layer of complexity of doing business.
Local Presence is Essential
The food processing and machinery equipment sector is highly segmented. Building good interpersonal relationships with local industry players is one of the vital factors for business success in Southeast Asia.
Nascent market in terms of technology
Food manufacturing sector is still very nascent and requires educating the buyers about new technologies before pitching the solutions. The market is not enquiry-driven, hence it requires a solution-based sales approach. This also implies the need for local service and support.
Why Partner with Us
Reach the right customers
Gain access to the right set of customers and scale your business for your portfolio of solutions.
Accelerate your sales
Increase your sales conversion rate with better pre-qualified prospects through our formal sales process.
Sustain your growth
Establish your brand and get repeat business through excellent customer relationship.
Minimize your risk
Through our ‘No Cure No Pay’ model, we get paid only when you see results.
How We Work
Through our curated ‘Industry Books‘, we identify the right solutions within your portfolio to bring them into Southeast Asia and help you with:
a. Creating clear, compelling message that resonates with the customers in Southeast Asia region and align with their varying business needs.
b. Targeting large enough market size to bring in critical mass of business
This also enables opportunities for cross-learning across your portfolio of solutions and markets.
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Jongerius Hanco BV
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