Consult with us.
The success of your business goals depends on your ability to innovate in a specific context. Find the right strategies with us.
Our ability to create value by linking strategy and execution sets us apart in the industry.
For our consulting projects, we work all the way from ideation to implementation of solutions, in close coordination with our partners. We take a ‘No Cure No Pay’ approach, we only get paid based on the success of the solution.
1. Geographic Expansion
With food technology suppliers, we work towards maximizing the reach of existing portfolio of products through our geographic expansion strategies.
We have identified Southeast Asia region as a lucrative territory and help suppliers from various parts of the world expand their presence in this region and effectively increase their topline growth.
Why Southeast Asia?
Excellent prospective growth, positive demographic & economic indicators make the Southeast Asia region an attractive market. Recently, many manufacturers have been shifting their operations base from China to Southeast Asia due to lower costs, increase in domestic consumption and improving physical infrastructure.
Large & Fast Growing Market
Collectively the 4th largest GDP in the world
Southeast Asia is quickly becoming a center of consumption and increasingly a primary driver of global demand. The region’s economic performance continues to outpace the rest of the world.
To meet the increasing domestic needs, the region is expected to increase its production capacity.
Young Population
With more than 50% of region’s population in the 20-54 years age category, they constitute the ideal consumer base for the food and beverage industry. Growing acceptance of foreign flavour profiles from young consumers is driving the demand for new and innovative processed food products.
Affluent consumers in urban areas
The emerging middle class is associated with higher willingness to pay for quality, convenience, and choice.
Attractive Demographics
Improving Infrastructure
Rapidly expanding transport network
Overall government spending on improving transport infrastructure has been steadily increasing in the region. These initiatives to improve connectivity among and within Southeast Asian countries further enable the growth of manufacturing sector.
Digital commerce in business activities
Hundreds of millions of people across Southeast Asia have actively adopted online platforms for shopping. The region has one of the highest rates of ecommerce adoption in the world, fuelled by increasing numbers of internet users.
Understanding Challenges of Southeast Asia
Our presence in the region has helped us understand the subtleties of these markets. We take these factors into consideration while providing solutions, thereby ensuring effectiveness.
Not a monolithic market
Southeast Asia boasts a wide range of distinct cultures, languages, climate, food preferences and belief systems. There is no one-size-fits-all strategy across such widely varying markets.
Moreover, the region is highly fragmented geographically. For example, Indonesia’s population of 270 million are spread across more than 6,000 islands. Similarly, in the Philippines, 107 million people are distributed across 2,000 islands.
Ineffective Communication Channels
English is not widely spoken in this region – most technical staff in factories, sales representatives etc. prefer to converse in their regional languages. To conduct business successfully, it would be critical to understand and address these linguistic nuances.
Complex Laws & Business Regulations
Laws and regulations differ not only across different countries but also within each country in the region. This adds to the layer of complexity of doing business.
Local Presence is Essential
The food processing and machinery equipment sector is highly segmented. Building good interpersonal relationships with local industry players is one of the vital factors for business success in Southeast Asia.
Missing Solution-Based Sales Approach
Food manufacturing sector is still dominated by agenda-driven sales approach rather than finding the right solution for a given unique problem.
EW Advantage in Southeast Asia
Local Market Expertise
Market analysis & entry strategy
Presence in SEA
Locally relevant strategic support
Implementation
Execution plan with established network
Minimum Risk
Low startup capital with ‘No Cure No Pay’ model
2. Portfolio Expansion
Innovation and new ideas often require new perspectives and multidisciplinary approach. Our deep technical & industry knowledge backed by our experience helps us connect the dots and have a futuristic approach to new ideas.
For food manufacturers, we help with new product ideas – design the new product, run pilot trials & eventually scale the production.
For food technology suppliers, we help in finding complimentary applications of the technology using existing infrastructure.
We help increase market size while targeting existing customer base without significant investment of capital.
3. Risk Mitigation
Navigating the changing landscape of the industry is challenging. The recent COVID-19 pandemic has caused shifts in the way business is conducted.
We provide advisory on product and processes changes to help our clients manage and tackle risks. We focus on improving product quality or dealing with unique challenges.
